Strategy @ HEC Paris
Why are some firms more successful than others? This is the fundamental question of strategy.
This certificate program will help you understand the reasons for success – and failure – and will provide you with the tools and frameworks to effectively formulate and implement a strategy for your company.
Language
ENGLISH
Upcoming session
To be Confirmed
Enrollment fees
2,400.00 €
For any information : info@ff.institute
Curriculum
Strategy @ HEC Paris consists of three courses and three case studies:
1. | Business Strategy |
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2. | Corporate Strategy |
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3. | Strategy Implementation |
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The course and case studies require about 70 hours of work, over a 6-month period.
They get you ready for the final exam that you will take in a Pearson Vue center. Pearson Vue centers are located in 150 countries around the world.
Business Strategy
Faculty
Pierre Dussauge
Laurence Lehmann-Ortega
Objectives
The Business Strategy course will help you understand why, in a particular sector or industry, some firms are more successful than others. What are the key success factors? What are the sources of competitive advantage? This course will help you identify the issues and challenges at stake, and define a strategy in a seven-step journey.
February 13, 2018-April 3, 2018
The goals of Business Strategy
Timeline
SWOT
Porter’s 5 force-model
Industry types
PESTLE
Cost leadership
Differentiation strategies
Experience curve
Game theory
Competitor intelligence
Resources and competitive advantage
“Blue Ocean”
Two-sided markets
Corporate Strategy
Faculty
Pierre Dussauge
Objectives
After having examined the sources of competitive advantage and value creation in a given industry or business, we now turn to Corporate Strategy to answer the following question: how can a firm achieve profitable growth? Vertical integration, diversification and geographic expansion are different options for growth. Alliances, mergers and acquisitions, or organic development, are different modes through which to pursue these moves.
April 4, 2018-May 22, 2018
Modes of expansion
Shareholders vs Stakeholders
Agency theory: Shareholders & managers
Technical dependencies
Hold-up
Investment in specific assets
Adaptation vs economies of scale
Concentration vs dispersion
Strategies in emerging markets
Synergies
Diversification costs and conglomeral discount
Acquisition premium
Integration challenges
Asset divestments and strategic refocusing
Coopetition
Inter-partner conflicts
Networks
Strategy Implementation
Faculty
Georges Blanc
Bernard Ramanantsoa
Hélène Chanut-Musikas
Bertrand Moingeon
Objectives
There is no good strategy without proper implementation.
This course will help you identify the main drivers through which strategy is implemented. Managing change requires an understanding of the organization structure, management processes, corporate culture, leadership and power dynamics.
May 23, 2018-July 10, 2018
Alternative structural forms
Principles for creating organizational alignment
Beyond hierarchy: networks
Management systems
Decision-making processes
Organizational identity
Leadership and power
Different ways of conceiving change
Change in action
The Role of the leader in creating a learning organization
Strategic ambidexterity: combining operational excellence and innovation
Strategy @ HEC Paris Exam
Criteria to obtain the certificate are as follows:
active participation in all three courses
minimum grade of 50% in each case study
minimum grade of 60% in the final exam